Tuesday, April 19, 2005

Working for a Metanational

Metanational - A very interesting term I came across today. We've heard multinational, what's a metanational?

"A metanational is a large entrepreneurial multinational that is able to tap into hidden pockets of innovation, technology and market knowledge scattered around the world, especially in underexploited emerging markets, according to Yves Doz, the Timken Professor of Global Technology and Innovation at INSEAD"

And why is it very interesting? Because, I actually work for a pioneering example of a truly metanational company. Read the article on CNET here. It is actually reproduced from the quarterly management magazine published by Booz Allen Hamilton.

0 Comments:

Post a Comment

<< Home